“With Pliant Pro API, we automate 1000s of daily transactions.”
Easy Market specializes in providing travel agencies with an all-in-one booking system that gives access to flights, hotels, car rentals, and more. Manuele Bastianelli, CTO, and Fiorino Cellucci, CFO at Easy Market, share how Pliant’s virtual credit card solution has transformed their payment processes and supported their goal of delivering exceptional service to their clients.
Easy Market SpA
Rimini, ItalyHeadquarter
Travel agency servicesIndustry
1999Founded
1000+ per dayBookings
Easy Market, founded in Italy in 1999 and part of Hotelbeds since 2010, provides innovative solutions and services to travel agencies. With a strong focus on technology and market trends, Easy Market provides travel agencies with a seamless booking system for flights, hotels, car rentals, and other travel services.
With over 1,000,000 hotels and 700 airlines in its network, Easy Market processes thousands of transactions daily. To streamline payments and enhance its technological infrastructure, Easy Market integrated Pliant Pro API to improve its financial and operational efficiency.
Benefits of using Pliant
Automates thousands of daily payments, reducing manual effort.
High card acceptance rate ensures fewer transaction failures.
Dedicated customer support ensures uninterrupted operations.
Challenge: To find a scalable payment solution for global operations
Easy Market needed a virtual credit card provider that could handle the complexity of their growing global business. They were looking for:
Visa-based compatibility: A solution that could be widely accepted by their network of international suppliers, especially those working with Visa.
Modern, scalable technology: An easy-to-integrate system with APIs that could automate processes and grow with their increasing transaction volumes.
User-friendly, flexible platform: A platform that was intuitive and could be tailored to meet Easy Market's specific needs, making it easier to manage payments.
Competitive pricing and strong support: A cost-effective solution with reliable customer service to ensure smooth, trouble-free operations.
Card usage for diverse merchants: The possibility to use cards not only for travel suppliers, but for all those merchants that are part of the company's operations.
These were the key criteria Easy Market needed to improve their payment processes and support their global operations effectively.
Solution: Automation from card creation to reconciliation
Easy Market integrated Pliant Pro API into their payment processes to streamline operations. This API automatically creates a unique virtual Visa card for each transaction, providing a flexible and reliable payment solution for their vast network of suppliers.
“We kicked off the implementation with a clear plan to integrate Pro API within two weeks,” says Bastianelli. “The documentation made it easy for our team to meet the requirements. Weekly update meetings with Pliant kept us aligned throughout the development phase, and the certification process was quick and seamless for both sides. In just two weeks, we were ready to leverage Pliant’s capabilities in the market.”
With the capability to easily scale and handle thousands of daily transactions, manual intervention through automation is significantly reduced. Pliant’s highly configurable platform allows Easy Market to tailor the solution to their specific operational needs. Reliable customer service from Pliant has also been crucial in quickly resolving any issues and maintaining smooth operations.
“Pliant Pro API’s synchronous, non-blocking functionality integrates smoothly with our systems. Additionally, the high acceptance rate of Pliant cards is crucial for managing transactions across our diverse suppliers. The highly configurable user interface allows us to adapt the solution as we grow, and the excellent customer support ensures reliable, uninterrupted service.”
Manuele Bastianelli, CTO at Easy Market
Outcome: Driving growth through payment automation
With the Pliant Pro API, Easy Market can process thousands of payments daily by automatically issuing single-use virtual Visa cards for each transaction. This improvement has significantly enhanced their payment process, reducing manual errors and allowing them to manage not only tourism suppliers and technological suppliers but also all types of suppliers.
The high acceptance rate of Pliant cards reduces transaction failures, making supplier interactions more reliable. Additionally, Pliant’s cards enable Easy Market to manage payments seamlessly across all suppliers, from tourism to technology, ensuring compliance and efficiency.
In summary, implementing Pliant as a virtual credit card provider has simplified Easy Market's payment processes and positioned the company for long-term growth and success.
“With Pliant Pro API, we can automate thousands of daily transactions, streamlining everything from card creation to reconciliation. This capability allows us to integrate more partners into our systems and has transformed our cash flow management. The flexibility of the API lets us customize it to meet the diverse needs of all our suppliers. Overall, Pliant has proven to be a highly reliable partner that genuinely supports our business with its advanced technological maturity.”
