“Several thousand euros in cashback are a significant advantage for BLINKED.”
Jean-Gabriel Baron, CFO of the Jaws Group, explains how his team uses Pliant's virtual cards to manage client budgets and pay for advertising campaigns.
BLINKED by Jaws
Paris, FranceHeadquarter
Digital Marketing (SEA/SMA)Industry
2020
20+ employeesSize
BLINKED is a leading digital marketing agency within the Jaws Group, specializing in search engine and social media advertising. The company helps clients optimize their online marketing campaigns by making targeted digital ad spend on platforms like Google, Meta, and TikTok.
How BLINKED Executes Client Projects Using Pliant Cards
A straightforward and structured approach ensures clear expense control while saving valuable time—from card creation to accounting and reconciliation:
Card Creation: Virtual Pliant cards are set up for each client and platform and linked as the payment method.
Automatic Receipt Import: Receipts are sent directly to the receipt inbox and automatically linked to the corresponding transactions.
Real-Time Reporting: All transactions can be tracked immediately for effective cost control.
Accounting: At the end of the month, all transactions and receipts are seamlessly exported to the accounting system.
Challenge: Inefficient Receipt and Financial Management
Before adopting Pliant, BLINKED used traditional bank cards or direct debits for its digital advertising spend. The accounting team often struggled to manually search for receipts and match them with bank transactions. This process was time-consuming, prone to errors, and required significant effort.
"Finding receipts and matching them to bank transactions was cumbersome and took a lot of time. With the volume of transactions we manage, this created a significant workload for project reconciliation," Baron recalls.
Solution: Pliant Cards for Each Client and Platform
As a digital marketing agency, BLINKED now uses Pliant credit cards to efficiently manage client budgets:
Virtual Cards for Client Budgets: Credit cards are created for each client budget and platform, with color coding enabling clear attribution and control.
Automatic Receipt Import: Pliant's receipt inbox email is set as the invoice recipient, enabling receipts to be automatically linked to transactions.
Cashback for High Card Spend: Attractive cashback provides additional revenue for client projects.
“Our processes for ad spend are now clear and efficient—from signing contracts with new clients to integrating dedicated Pliant cards into Google Ads and Meta Ads accounts, to the automatic receipt import and accounting integration at month-end. Pliant helps us manage every step seamlessly.”
Jean-Gabriel Baron, CFO of the Jaws Group
Results: Less Effort, More Cashback
Thanks to Pliant, BLINKED has optimized its internal processes for client projects while benefiting from cashback:
Transparency: Virtual cards with individual limits and user assignments simplify expense tracking and client budget reconciliation.
Time Savings: Automating receipt matching has significantly reduced the workload for marketing managers and accounting.
Financial Benefits: Several thousand euros in cashback per year for all advertising spend.
“It used to take us a lot of time to find receipts and match them with bank transactions. With Pliant, we have an easy-to-use platform that helps us track receipts for ad spend more effectively. Within the Jaws Group, Splashr also successfully uses Pliant for TikTok Ads, and we see great potential for further use cases.”
